Brand Identity: in good co., New Delhi
How can coffee shops become authentic third spaces for a neighbourhood rather than extractive spaces?
My role helped inform the codes for spatial design through design workshops and an ethnographic study of third spaces & beverage culture.
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Lead: LOCAL
Client: Aditya Birla New Age Hospitality (ABNAH)
Areas of Work
Place Brand
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Place Governance Plans
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White Papers + Reports
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Urban Strategy
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Spatial & Cultural Research
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Design Management​
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Program Partnerships
Participatory Urban Design
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Urban Audits & Tools
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Workshop Facilitation
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Ethonographic Study
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GIS + Social Mapping
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Design for Inclusivity​
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Design Thinking ​
Curatorial
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Neighbourhood Archives & Oral History Documents
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Event and Exhibit Design
- Tactical Improvements
Learning & Facilitation
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Design Workshop
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Curriculum Development
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Learning Resources
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Capacity Building
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Mapathons & Public Audits
Strategic Comms
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Social Media Campaigns
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Accessibility Tools
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Outreach Communication
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Writing & Blogs
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Grant Writing
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Proejct Briefs
Journey So Far..
​Few things make me happier than being in public spaces, meandering through neighbourhoods, and following the scent trail of street food. I thrive in interdisciplinary teams & community-led action, which constantly push me to evolve my tools and ways of thinking.
My role is fluid — depending on the project, I am a field researcher, strategist, design facilitator, placemaker, fundraiser, brand researcher, project manager, curator or educator.
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From Abu Dhabi, to Chennai, to Bengaluru, to NYC, and now to Warsaw, I am grateful to be immersed in diverse design cultures and working styles. I have a background in architecture from Chennai, and a specialisation in Urban Placemaking and Management from Pratt Institute.​
In an alternative life, I'd have been a musician, a lawyer or a stand-up comedian.
Clients & Collaborations
